Descriptive analytics & visualisation
GoodNews National Bookstore
Designed an interactive Tableau dashboard for a national bookstore chain, turning raw sales, membership, and financial data into a live, explorable story for decision-makers.
Live interactive Tableau dashboard
Executive summary
GoodNews National Bookstore needed its sales, membership, and financial data to be usable by decision-makers, not just analysts. I designed an interactive Tableau dashboard — covering transactions, customer behaviour, membership, product categories, promotions, and financial performance — published as a live, explorable tool rather than a static report.
The problem
GoodNews National Bookstore — one of Australia's major book retailers, spanning physical stores and an online platform — had raw transaction, membership, and product data but no single view connecting sales performance, customer behaviour, and financial outcomes for decision-makers.
The outcome
Designed and built an interactive Tableau dashboard that turns book sales transactions, customer behaviour, membership data, product categories, promotions, and financial performance into a single explorable story — published live for stakeholders to interact with directly, rather than reading a static report.
Live dashboard
