06 / 08 · Business Analytics

GoodNews Bookstore

Interactive Tableau dashboard · Academic project

Designed and published a live, interactive dashboard (KPIs, maps, comparisons) linking sales, customer behaviour, membership, promotions and financials for a national bookstore chain.

Live interactive Tableau dashboard

Tableau

01 — The brief

Problem & outcome.

The problem

GoodNews National Bookstore, spanning physical stores and an online platform, had raw transaction, membership, and product data but no single view connecting sales performance, customer behaviour, and financial outcomes for decision-makers.

The outcome

Designed and built an interactive Tableau dashboard that turns sales transactions, customer behaviour, membership, product categories, promotions, and financial performance into a single explorable story, published live for stakeholders to interact with directly.

02 — Live dashboard

Explore it yourself.

03 — Highlights

At a glance.

  • KPI overview
  • Maps
  • Comparisons
  • Membership & promotions
  • Customer behaviour
  • Financials