06 / 08 · Business Analytics
GoodNews Bookstore
Interactive Tableau dashboard · Academic project
Designed and published a live, interactive dashboard (KPIs, maps, comparisons) linking sales, customer behaviour, membership, promotions and financials for a national bookstore chain.
Live interactive Tableau dashboard
01 — The brief
Problem & outcome.
The problem
GoodNews National Bookstore, spanning physical stores and an online platform, had raw transaction, membership, and product data but no single view connecting sales performance, customer behaviour, and financial outcomes for decision-makers.
The outcome
Designed and built an interactive Tableau dashboard that turns sales transactions, customer behaviour, membership, product categories, promotions, and financial performance into a single explorable story, published live for stakeholders to interact with directly.
02 — Live dashboard
Explore it yourself.
03 — Highlights
At a glance.
- KPI overview
- Maps
- Comparisons
- Membership & promotions
- Customer behaviour
- Financials